The Effective
Email Marketing
Services Agency
Don’t have the time and resources to manage your email campaigns? PinkPlatinum is here to help you to build, schedule and manage successful email marketing campaigns.
Email Strategy Development
Improving your email marketing campaigns involves many strategic movements including reliable email list management, responsive email design, robust deliverability practices, and the business content.
Email Software Setup
Our email marketing software is smart and technology driven, which makes our email marketing strategy run smooth.
Email Creative, Responsive Design
We know that a creative email design, with an engaging content and responsive view that reaches out to millions of customers will definitely help you to get the desired result.
Monitoring
Our expert team constantly monitors on the performance of the email shooted, and in case of any improvement required, our team immediately works on it, to ensure a successful email marketing campaign.
What’s included in our Email Marketing Services?
Our email marketing services involves email design, email content, database, email strategy development, email software setup and monitoring.
Getting the maximum out of any new business or company. A well-planned and well-designed email marketing campaign is bound to bring better business results.
Getting the maximum out of any new business or company.
For any startup, SMEs or big scale business, email marketing can definitely help in targeting right audience.
Our innovative marketing ideas help you to have an engaging email marketing campaign that can bring better results.
We provide certified solutions, which enables a sure shot successful email campaign.
Faster Time-To-Market
Get your email campaigns out-of-the-door faster with our well-planned email marketing process.
Reduce Email Marketing Cost Upto 50%
Get rid of the trouble of hiring, training, and retaining an in-house digital marketing team. Save your email marketing cost by almost 50% by hiring us.
Maximize Your Budget
Achieve your email marketing goals with minimal budget based on your requirements. We quote justified business based on your business.
We Integrate With Your Existing Processes
Our team gets “plugged-in’ with your existing processes which means you will have hassle-free experience.
Solve your Email Marketing challenges without adding new ones
From startups to Blue Chip companies, we power email marketing campaigns for businesses of every shape and size.
Eliminate Guesswork
Using our deep experience in several industries, we know what really works and what doesn’t. After all, who has the time for guesswork?
Our documented email marketing processes and guidelines will get your email campaigns executed at speed without compromising on quality.
Using our deep experience in 25+ industries, we know what works and what doesn’t. After all, who has the time for guesswork?
Better ROI = You Win
To ensure better ROI, we focus on three things – top-quality emails, faster execution, and cost reduction.
We Respect Confidentiality
We have MNDA (Mutual Non-Disclosure Agreement) signed before we start working for you, as we respect your confidentiality.
Focus On What Really Matters
Stop worrying about the business outcome as we know what to do to bring better business.
Focus On What Really Matters
Stop dealing with staffing issues and get your focus on the big picture. Let us take care of all the heavy lifting behind the scene.
Frequently Asked Questions
Our methodical approach is focused on revealing the essence of each design challenge to allow us.
The most common question circulating the internet in terms of email marketing is very broad: does email marketing still exist? In other words, is it worth my company’s time to invest in an email marketing strategy? The short answer: Email marketing isn’t dead. Most adult internet users prefer brands to contact them by email. Email marketing is measurable, cost-effective and personal; so, why isn’t your brand investing in email marketing yet?
It’s true, there are lots of emails that get sent out every day – to around 5 billion existing email accounts. So, just like with any other content, your brand will need to have something that sets its emails apart from all the rest. The first step to making your emails stand out is to understand the different types of emails you have in your back pocket. The different types of emails you can send are:
- Informational newsletters
- Sales-focused emails including promotions and abandoned cart notifications
- Brand emails including welcome campaigns and re-engagement campaigns
Next, it’s important to emphasize quality over quantity. You want users to open your emails, right?
- Test, test, test! Try out different subject lines, A/B test the design of your email template and know when to hit send.
- Use CTAs to your advantage. Instead of just having a “contact us” button at the bottom of your email, try something a little more descriptive. Make sure your CTA buttons are accessible.
- Find out what your audience wants. Send out surveys and encourage replies by directly asking your list what they love the most from your brand. Then, send more of that content.
- Tell a story. The emails you’re most likely to send to the trash don’t grab your attention, right? Create content that hooks your audience and makes them anticipate your next email.
- Use different types of content. Just like blogs, it’s important to use images and videos as well as text in your emails. This keeps your emails interesting and shows off your content skills.
To get the most out of your email marketing dollars, it’s important to understand all the aspects that go into an email marketing strategy. Components of an email marketing strategy:
- Your CRM: Your customer relationship management system organizes and automates your sales and marketing initiatives. Based on how you segment your list, your CRM helps you make the most of how your list is interacting with your brand.
- Your list: Segmentation is key. By personalizing your emails, you can increase clicks and decrease unsubscribes. You can segment by location, purchase history and engagement, just to name a few.
- Email design: Use color creatively and emphasize interactivity in your emails. Really Good Emails showcases some of the most popular email campaigns … and gives you their code.
- Testing: Determine when to send, what subject lines are best, where to place your CTAs, and so much more with testing. You wouldn’t guess about when to show up to meet a client, so why guess about when to send them an email?
- Email reporting: Learn what’s working and what isn’t. Your email marketing strategy will always change.
The answer: CAN-SPAM. The CAN-SPAM Act of 2009 sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. To view all the requirements and some examples, visit the Federal Trade Commission website.
There are a few key metrics to pay attention to in an email marketing campaign:
- Deliverability: How many of your emails actually reached your audience’s inboxes? The deliverability rate (or acceptance rate) counts the number of emails that the receiving server does accept, whereas the bounce rate counts the emails that are returned to you.
- Open Rate: Of those emails that were successfully delivered, how many were opened?
- Clickthrough Rate: What percentage of users clicked on a link in your email?
- Bounce Rate: How many email addresses in your list didn’t receive your message because it was returned by a recipient mail server? Bounce rates can be measured in terms of a hard bounce and a soft bounce.
ESP stands for Email Service Provider. Your ESP is the company that hosts your emails, such as MailChimp. ESPs help you build email templates, maintain your list, create workflow automation and view reporting.
At Oneupweb, we build custom, responsive email templates with on-brand image treatment, CTA style and list style. We’re masters of CRM integration, content creation, list segmentation, automation, reporting and testing. Don’t wing it.
