GOOGLE ADWORDS
SERVICES |
PPC SERVICES
PinkPlatinum is a digital marketing agency which can be the final destination for your queries regarding Google Adwords services, PPC advertising services, SEM services, or paid marketing services at the best market rates.
PinkPlatinum believes that Google Adwords works as a solid foundation for your business. Search Engine Marketing (SEM) is one of the most demanding digital marketing trends for increased business. Through Google Adwords services or PPC services, you can place advertisements on Google for your business. These paid listings help to achieve better visibility and rank higher on the page. Consequently, this generates relevant business and high-quality leads at a faster pace. Additionally, PinkPlatinum utilizes Google Adwords techniques that allow you to place ads on all of its allied services. Since Google is undoubtedly the most sought-after search engine, advertising here can be extremely beneficial for your growing business.
Best practices for PPC advertising services are:
We provide high quality services with the right strategy. Our process includes:
- Keyword Analysis & Strategy
- Competitor Campaign Analysis
- Account Organization & Structure
- Budget Assignment
- Quality Score
- Keywords Coverage
- Lead Pages Design, Development & Testing
- Campaign Creation of Display Ads & Ads Copy Creation
- Campaign Creation of Google Search Ads & Ads Copy Creation
- Campaign Creation of Shopping Ads & Ads Copy Creation
- Detailed Reporting
WHAT WE DO IN PPC SERVICES?
PinkPlatinum offers Google Adwords services and PPC services in India that are specifically designed to maximize the potential business growth of startups as well as big brands.
KEYWORD RESEARCH
Keyword Research is the only way to know which keywords you should choose and—while there are multiple steps involved
COMPETITIVE RESEARCH
PPC competitor analysis is vital to create a high- performance PPC campaign.
LEAD PAGES DESIGN, DEVELOPMENT & TESTING
A landing page is a standalone web page you intend to use in a paid campaign on AdWords.
RE-MARKETING CAMPAIGNS
PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product.
CAMPAIGN CREATION OF DISPLAY ADS
Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on Google Ads
CAMPAIGN CREATION OF SEARCH ADS
Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search
CAMPAIGN CREATION OF SHOPPING ADS
Shopping ads are ads that include rich product information, such as a product image, price, and merchant name
DETAILED PERFORMANCE ANALYSIS & REPORTING
The CTRis one of the most closely monitored metrics for measure performance of Google Ad campaigns
Frequently Asked Questions
Google Ads works by displaying your ad when people search online for services and products you provide. Google Ads helps show your ads in front potential customers.
Ways to get started
- You begin by choosing your goal, like getting more phone calls to your business and more visitors to your website.
- Next, you decide on the geographic area where your ad should be exposed. It could be a small radius around your organization, like cities, states, or entire countries.
- Finally, you’ll set your monthly budget cap and craft your ad. Once your ad is accepted, it could appear whenever individuals in your target area search for a service or product like yours. You pay when individuals engage with your ad, like calling your business or clicking your ad.
The three most typical Google Ads campaign types are:
- Search campaigns – usually text form, these ads can show on Google Search results pages when someone looks for a service or product that’s much like yours
- Display campaigns – usually image form, these ads appear on websites or apps that the clients visit
- Video campaigns – usually 6 or 15-second videos, these ads show during or before YouTube content
CPC (Cost per Click) or PPC (Pay per Click) means you pay for an ad when someone clicks on it.
Other advertising models include:
- Cost Per Impression, where you pay based on how often your ad was shown (not clicked)
- Cost Per Engagement, where you pay when an individual finalizes a predefined engagement (like watching your video ad)
Google Ads can get started with any budget. There’s no minimum spend requirement.
- Develop a strategy to bid for key terms and phrases which are frequently searched by your potential clients.
- Super-clickable ad copies, Craft tailored, that make sure more clicks on your website link leading to more sales conversions
- Perform minor changes to the website (where necessary).
- Daily observing of the campaigns
- Enhance your cost per click
(by improving your quality score) - Escalate your click-through rate
(the right key phrases can make more viewers select your link) - Monthly consultation
- Setup and tracking of conversion
- Monthly reporting
